1. Creating Content on Social Media
Jack is following a process for generating new clients through social media simply by being present, and engaging with his ideal clients.
His philosophy is to offer the best information for free. He’s willing to share his knowledge and experience with a community of people who find it valuable, just like you get here with the Physio Tutors. This builds likeability and trust, and leads to an enormous amount of client bookings.
Physiotherapists can consistently book 4 new clients per week simply by commenting on photos of people who checked into the local gym. Offering advice, and taking the discussion off line in a way that leads to a booking.
2. Developing Referral Partnerships
Identify the businesses in your local area that have the highest concentration of your ideal clients and start visiting them. Get to know the owners and staff at your local Gyms, yoga/pilates studios, childcare centres, allied health professionals, GP’s, medical specialists and schools.
Block out at least 10 hours in your week (that’s how important this is!) to meet with other businesses and health professionals in your area. Offer to pay for coffee, and start getting to know them. Make the conversations 80% about them and what they’re interested in, so you can work out the best way for you to offer value to the relationship.
Be laser focused on your reasons why you started your business and who exactly you like to help, and don’t be afraid to ask for referrals.
Tito Pignetti from the Foot and Leg Centre is known amongst his friends for saying, “Early to bed, early to rise, work like hell and advertise!” The best way to advertise yourself is to form relationships with people who share a common interest in your ideal clients.
Andrew Zacharia of PhysioFit started a 30 day video publishing challenge (1 video per day for 30 days on facebook) program for a local CrossFit gym. Now, the ongoing relationship with that gym has led to a consistent stream of new clients.
Clinic Mastery Activity #3 – Attracting New Clients
1. Off the top of your head, list 30 home exercises that someone could easily and safely do from the comfort of their own environment, home or work. Keep them simple. Publish one a day on your social media channels.